Press
A Cup O' Joe That's Making a Difference

By Melissa Allison, Seattle Times business reporter

Article found in the August 12, 2006 issue of The Seattle Times

Some people take their coffee with cream and sugar. Others want their brew to include a heaping spoonful of principles and politics.

For those with a well-developed coffee conscience, the bean purveyors have a bag for almost every cause. There is coffee grown with environmental sustainability in mind, and coffee that improves the lives of farmers in developing countries. Seattle even has companies that sell coffee to raise funds for noncoffee-related charities.

The possibilities abound, partly because coffee touches so many people's lives. Last year, coffee exports worldwide totaled more than $9 billion, making it one of the world's largest cash crops, according to the International Coffee Organization.

Stacy Marshall founded her roasting company, Grounds for Change, on the idea that such a gigantic market could be used to make positive changes. For about $8.95 a bag, Grounds for Change sells coffee that is certified organic, fair trade and shade-grown — a coffee certification trifecta that is rare but growing.

Marshall's Poulsbo-based company works toward change in other ways too, giving at least 1 percent of sales to environmental causes as a member of the organization 1 Percent for the Planet, a Newburyport, Mass.-based nonprofit network of companies that do the same. Her roasting company uses renewable energy through Puget Sound Energy's green power program, and the energy company gives its customers Grounds for Change coffee as an incentive to join the energy-saving program.

Grounds for Change's best-selling coffee from a single origin is Cafe Femenino, a brand that supports women growers in Peru, paying them 2 cents per pound above the fair-trade price. Peruvian fair-trade cooperatives are paid $1.39 a pound for organic beans.

The Cafe Femenino brand is a collaboration between 700-some women growers in Peru and coffee importers Gay and Garth Smith in Vancouver, Wash.

Two years ago, the Peruvian women — who are part of a larger cooperative — asked Garth Smith whether he could sell their coffee separate from the men's.

His wife, Gay, decided to work with the women, many of whom are abandoned or abused by their husbands. Together they created the Cafe Femenino program, which also requires roasters to give at least 5 cents per pound to a women's crisis organization or to the Cafe Femenino Foundation.

The foundation distributes grants to women and children in coffee-producing communities around the world. Last year, $1,500 went toward books and other school supplies for 600 girls in Peru. This year, the women growers are requesting money for four projects — a small animal breeding project, seeds, a microlending fund and kitchen remodels.

"They cook on stone outdoor stoves that are so low to the ground that the women have to bend over all the time," Smith said. "They want to raise the height of their outdoor stoves, and they're calling that kitchen remodeling."

Smith is expanding the Cafe Femenino program to include women growers in Mexico, Colombia, the Dominican Republic, Guatemala and Bolivia.

Closer to home, two Seattle companies are using coffee to raise funds for schools and charities.

Two students at Seattle Pacific University recently launched Motivo Coffee, a company that helps charities sell coffee online. The nonprofits can also buy the coffee directly from Motivo to sell themselves, but so far the dozen or so charities that have signed up have chosen the online sales route.

The charities, which include the Tacoma Rescue Mission and New Horizons Ministries in Seattle, receive $2.50 for every $10 bag that is sold online through a Web page that Motivo created for them.

Motiva has raised $400 for nonprofits in its first few months, but co-founder Julie Bodine said she hopes to take the program nationwide after she graduates in December.

Jim Meyers, a Seattle-based freelance photographer, does something similar with a coffee brand called Cafe Humana. Over the past two years, he has sold the coffee to raise money for hundreds of schools and other groups across the country.

Eventually, he wants Cafe Humana's profits to go toward education, research and conservation projects dedicated to environmental sustainability.

The first money will go this year to scholarships for students traveling to developing nations to work on sustainability issues, and to an organic coffee farmer in Costa Rica who is preserving 250,000 acres of land, primarily rainforest.

His company's motto: "Why just make coffee when you can make a difference?"

Seattle Times researcher Gene Balk contributed to this report.

 
Film follows local coffee company

By Miriam Ostermann

Salmon Arm’s only coffee bean roasters are spreading the message of the Cafe Femenino project on the big screen through Strong Coffee: The story of cafe femenino, a documentary created by Sharron Bates.

Last June Joanne Sargent, co-owner of the Shuswap Coffee Company, took a trip to Peru with five coffee roasters from Canada and the U.S., to meet and help tell the story of the impoverished and often abused Peruvian women that work incredible hours for low pay so we can have a cup of coffee.

The film follows the six roasters on a 12-day journey travelling to the Andes, as they see first- hand the conditions where their coffee beans are grown, picked and processed.

“It’s really important for the roasters to get up there and see the conditions under which it’s farmed; the farmers meet the faces of the people that are out roasting and selling their coffee and telling their story,” Sargent said. “We committed to go up there and rough it and by their terms we weren’t roughing it.”

The 48-minute documentary focuses on the impact Cafe Femenino has in Peru, a project that has now spread to Columbia, Mexico and Guatemala, and the difference it creates for the women and their families. The project makes sure all the coffee is grown entirely by women who in return receive the profits.

Numerous 120-lb bags are stacked in a pile at the Shuswap Coffee Company. It took 400 hours of work to create one bag. But because the company buys Cafe Femenino, the women receive fair trade for their organic, high quality coffee beans.

This means each woman gets $1.36 per pound for labour and an extra two cents per pound for being part of the Cafe Feminino project.

Because of this, more women are now being educated and are able to provide for their families. The documentary reveals the obstacles, labour and problems these women face and the accomplishments and changes that have taken place in these remote villages.

While Sargent spent time in Peru during filming, co-owners of the Shuswap Coffee Company, Debbie Bletcher and Shelley Webber, took care of their business in Salmon Arm, but say the events in Peru, had an effect on them as well.

“We did feel like we were part of something and that we’re actually making a difference,” Webber said. “She (Sargent) was sending e-mails back and they were more of a play by play of what was happening, and the feelings of what she was going through, and she really felt that the link was made between them and us, because here we are embracing the whole idea of the fair trade and helping women that are in a pretty desperate situation.

The women say by taking part in this documentary they have created a bond with the coffee producers and are getting involved in other projects to further aid the women.

“If you went to a coffee shop and they weren’t serving fair trade you would probably walk out again, that’s where we want to get to, but that’s all education,” said Bletcher.

Cafe Femenino products can be found at Askew’s Foods and De Mille Sweet Corn & Produce. ‑For more information about the documentary visit www.strongcoffeefilm.com.

 
Peruvian Coffee Brew Aids Women at Home, Abroad

Article found in May 4, 2007 issue Dundas Star News

$1 helps Weekend to End Breast Cancer, Peruvian workers Debra Downey, Dundas

Philippa Heritage's goal to raise $2,000 for the Weekend to End Breast Cancer is quite literally a win-win situation for women in Canada and abroad.

Ms. Heritage has teamed up with friend Penny Palmer, owner of Global Village in Westdale, for a fundraising campaign that will see $1 from each pound of Birds & Beans Peru Cafe Femenino contributed to breast cancer research, education, and treatment at Princess Margaret Hospital.

The coffee is an organic, shade-grown, fair trade coffee that is grown and produced by an all-female coffee growing cooperative comprised of Peruvian women who are the sole financial supporters for their families.

"I have always purchased this particular coffee from Penny's store because I liked the idea of supporting women and their families so far away," said Ms. Heritage.

Last year, while fundraising for the Weekend to End Breast Cancer, Ms. Heritage approached her friend about raising the $2,000 required to participate in the walk. Ms. Palmer suggested the $1 contribution from the coffee.

"I fell in love with the idea," said Ms. Heritage. "The thought that by purchasing this coffee, we could not only support breast cancer research, patient care and education at Princess Margaret Hospital but also support the financial struggle of another group of women engaged in their own fight far off in Peru just seemed like the perfect pairing."

Ms. Heritage is walking for the second year in the Weekend to End Breast Cancer. It takes place Sept. 7-9.

Ms. Heritage will join thousands of women and men who will walk 60 kilometres through the streets of Toronto to raise money .

Ms. Heritage's motivation is simple -- to make breast cancer a thing of the past.

"Seeing children without mothers, families without sisters, husbands without wives is unacceptable," she said.

Ms. Heritage's own mother died from cancer when she was 48 years old. Ms. Heritage was 22.

"My mom never had the opportunity to see her children graduate, attend their weddings, play with her grandchildren. I hope that the money I raise will make it possible for more women to play with their grandchildren."

To purchase your Birds & Beans Peru Cafe Femenino and contribute to the Weekend to End Breast Cancer, visit Global Village at 948 King St. W. in the heart of Westdale Village.

 
Café Femenino Foundation Launches ‘Coffee Can’ Fundraiser

Article found in February 22, 2007 issue of Coffee Explorer

The Café Femenino Foundation today announced the launch of “Coffee Can”, a national fundraising campaign starting March 1, 2007 through December 31, 2007. Proceeds from the campaign will benefit the Foundation’s grant-giving program to support projects that enhance the lives of women and their families in coffee producing communities around the world.

“Despite progress made with organic and fair trade premiums, the women coffee producers in many rural regions continue to be trapped in a cycle of abuse and poverty with no rights and very little options, “said Julie Olson, executive director, The Café Femenino Foundation. “We believe ‘Coffee Can’ will foster change and bring hope and inspiration to these women. The fundraiser will enable the Foundation to provide grants to many worthy programs and projects in coffee growing communities throughout the world and help women and their families succeed.”

Participating sponsors to date include:

  • Excelso Level: Coffee Talk and Organic Products Trading Company
  • Primero Level: Cuppers Coffee, Grounds For Change and Swiss Water Decaf
  • Especial Level: The Kobos Company, Roast Magazine
  • Amigo Level: Arbuckle Coffee Roasters, Marquez Project Management, Moka Joe, Inc. and Shuswap Coffee Company LTD

Formed in December 2004 as a 501(c) (3) non-profit organization, the Foundation helps promote the integration of women coffee farmers into social, political and occupational organizations through grants that support the women’s efforts and enhance their status within the community. The organization was named after the Café Femenino Project, a social program for women coffee producers that produce the Café Femenino Coffee, which is distributed by more than 80 roasters in U.S., Canada and Australia.

To participate in the ‘Coffee Can’ campaign, please contact 360-666-8725 or visit www.coffeecan.org. Donations can also be made to The Café Femenino Foundation, P.O Box 2187, Vancouver, WA 98668. Donations are tax deductible.

About The Café Femenino Foundation

The Café Femenino Foundation was formed in December 2004 as a 501(c) (3) non-profit organization to provide grants to select programs and projects that enhance the lives of women and their families in coffee producing communities around the world. The Foundation helps promote the integration of women coffee farmers into social, political and occupational organizations. For further information on The Café Femenino Foundation, visit www.cafefemeninofoundation.org.

 
New Coffee Association in Peru

 

Article found on Tea & Coffee Trade Online September/October 2006

Peru - Female farmers in Peru formed their own coffee association, Café Femenino, as a way to earn more money and assert their independence in a historically male dominated country. Café Femenino, a coffee growing cooperative was conceived when 464 women teamed together through the combined efforts of the Organic Products Trading Company, a coffee importing business based in Vancouver, and the women themselves searching for ideas that would improve the conditions of their lives. Gay Smith and her husband, Garth, owners of OPTCO, have worked with coffee cooperatives for 14 years in countries such as Peru, Guatemala, Mexico, Costa Rica, and Uganda.

The women farmers participate in all coffee growing activities-preparing the terrain, the nurseries, and the compost. They fertilize the soil and prepare bio-fertilizers, as well as harvesting, de-pulping, fermenting, and drying of the coffee. Café Femenino is set up so women can participate in selling the coffee or making decisions on how the money from coffee sales will be used, which it is very rare for the industry.

 

 
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